Website re-imagined
Make it easy for Be Concerned Food Pantry customers, donors, and volunteers to accomplish their goals when interacting with us, seeking information, volunteering, and donating.
The objective
Build a new content management system empowering Be Concerned staff to share content online, update the user experience to reflect the new brand and introduce ways to measure success.
What we delivered
New CMS
New Content Mgmt. System empowering Be Concerned Staff to bring branded content to market easier than ever before
New Design & Strategy
Fully redesigned website, based on consumer research and data including 20+ pages of refreshed content
Audience Analytics
Integrated measuring plans for components to turning data into insights that map back to KPIs
SEO
Advanced SEO tools and eliminated issues to improve external searchability; increasing acquisition opportunities
Copywriting
20+ pages of refreshed content embracing our new voice/tone brand standards
Team Training
Descriptive training materials providing author guidelines for using components and templates to ensure adoption
People & Process
Installed cloud application software and re-engineered cross-functional collaboration; activating agile practices and driving accountability
Email Marketing
Integrated lead generation tools to enable multi-channel measurable marketing strategies
Bringing the brand to life
We started with the creation of a brand identity document that include a set of rules and guidelines that protect the look and feel of our organization and a standardized approach to creative work in order to uphold the integrity of the brand.
Filmed and edited this brand video to promote Be Concern’s Mission and Vision
What we do, for whom, and how
Be Concerned champions our Northern Kentucky neighbors experiencing food insecurity by providing steadily available, quality groceries and advocacy in a dignified and inclusive light.
Lead generation
