Website re-imagined
An engaging experience where clients’ needs come first, connections with our community are genuine and personal, and learning opportunities are plentiful.
The objective
Refresh structure and design, add meaningful content and engaging tools.
What we delivered
Upgraded CMS
Upgraded Content Mgmt. System for enhanced reliability, stability and performance with 48 flexible components
New Design & Strategy
Fully redesigned website, based on consumer research and data including 168 pages of net new content
Audience Analytics
Integrated measuring plans for every component to turn vast streams of data into insights that map back to KPIs
SEO
Advanced SEO tools and eliminated issues to improve external searchability; increasing acquisition opportunities
Copywriting
168 pages of net new content embracing our new voice/tone brand standards
Team Training
Descriptive training materials providing author guidelines for using components and templates to ensure adoption
People & Process
New automated workflows and enhance group permission settings to drive operational efficiency and cross-functional collaboration
Email Marketing
Integrated with lead generation tools and CRM/marketing platforms to enable multi-channel measurable marketing strategies
Human-centric solutions
If you are searching for a better new bank service or seeking to expand your relationship with us as a client, we have helpful tools and content to make your goal achievable with less friction than ever before.